#myNYPD Backfires As Twitter Users Share Photos of Police Brutality

[Silent_Bob]

http://betabeat.com/2014/04/mynypd-backfires-as-twitter-users-share-photos-of-police-brutality/

This definitely didn't go as planned.

Following in the successful footprints of #McDStories and #ILoveWalgreens, the New York Police Department created a hashtag to commemorate our love for New York's finest:

    Do you have a photo w/ a member of the NYPD? Tweet us & tag it #myNYPD. It may be featured on our Facebook. http://t.co/mE2c3oSmm6—
    NYPD NEWS (@NYPDnews) April 22, 2014

That's when things went horribly wrong. The Twitter community has been running with #MyNYPD for the past few hours, taking the liberty to share their own endearing photos:

    Dang lol RT @SimplyCecilia: Jesus RT @MoreAndAgain: The #NYPD will also help you de-tangle your hair. #myNYPD http://t.co/ilKzuhlPrV—
    J.B.Ogundana (@MsOgundana) April 22, 2014

    Need a lift? The #NYPD's got you! Free Delivery, Only at #myNYPD http://t.co/AStS3ZjoZu—
    Occupy Wall Street (@OccupyWallStNYC) April 22, 2014

    The dog was reaching for a gun. RT "@TanCarter @RamiSafadi93: #myNYPD http://t.co/DuYFKK2RA0”; Jesus! ????"—
    Dani on Your Left (@neahpata) April 22, 2014

Some are using the #MyNYPD hashtag to share their less-than-flattering personal stories:

    When #myNYPD shot a black kid at 11pm on a Thurs. and the then-police chief said "what was he doing out on a school night?" I left NYC.—
    Black Canseco (@BlackCanseco) April 22, 2014

    My fondest #MyNYPD memories: watching officers beat up peaceful protesters and arrest my journo friends for doing their jobs.—
      (@allisonkilkenny) April 22, 2014

No one so far has responded for comment from the department, so we wonder if they even know what's hit them yet — a few contributions like this one sum up the situation perfectly:

    Did someone at the NYPD start the #MyNYPD hashtag and then step away from their computer? They may want to check the TL...—
    Pia Glenn (@PiaGlenn) April 22, 2014

Someone has a very nasty surprise coming when they open Hootsuite.