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in paper advertising, what is a column inch?

Started by Dave Ridley, August 28, 2006, 05:22 AM NHFT

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Dave Ridley

August 28, 2006, 05:22 AM NHFT
I'm trying to determine how much a freedom insurance could expect to spend on advertising in various papers.  I see these different rates "per column inch"  what does that mean...one inch square?   one inch long but three inches wide?

Kat Kanning

#1
August 28, 2006, 05:32 AM NHFT
I believe it is one column wide and one inch tall.

Russell Kanning

#2
August 28, 2006, 07:29 AM NHFT
Don't you wish all papers quoted rates like the Keene Free Press?
You have to find out how wide their column is to do the math.

KBCraig

#3
August 28, 2006, 02:06 PM NHFT
Quote from: Kat Kanning on August 28, 2006, 05:32 AM NHFT
I believe it is one column wide and one inch tall.

Exactly.

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