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Author Topic: Rite Aid Rx Discount Card  (Read 939 times)

PowerPenguin

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Rite Aid Rx Discount Card
« on: October 26, 2008, 02:13 PM NHFT »

Rite Aid now has a Rx generic drug discount card that you all might find useful: http://www.riteaid.com/pharmacy/rx_savings.jsf. It also seems to save you 10% on most non Rx products at the store with some noted exceptions.
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Pat McCotter

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Re: Rite Aid Rx Discount Card
« Reply #1 on: October 26, 2008, 03:27 PM NHFT »

I am not belittling this program but...

I  give Rite-Aid my info, which I would normally give them when buying prescriptions from them, and they give me a discount. I always ask at this point, "Why? What's in it for Rite-Aid?" They get my info either way. What does the card give them that they don't already get from me? It costs Rite-Aid to administer this program. They must be getting something to offer a discount.

And, yes, I ask this same question of grocery stores and any other retailer offering preferred customer cards - or whatever they call them.
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doobie

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Re: Rite Aid Rx Discount Card
« Reply #2 on: October 26, 2008, 07:10 PM NHFT »

I am not belittling this program but...

I  give Rite-Aid my info, which I would normally give them when buying prescriptions from them, and they give me a discount. I always ask at this point, "Why? What's in it for Rite-Aid?" They get my info either way. What does the card give them that they don't already get from me? It costs Rite-Aid to administer this program. They must be getting something to offer a discount.

And, yes, I ask this same question of grocery stores and any other retailer offering preferred customer cards - or whatever they call them.

More sales?  People going there instead of Walgreens, etc,etc.

Also, I think the Rite Aid Rx Savings Card isn't just for prescriptions...so they get your information that way and can track your purchases. 
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KBCraig

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Re: Rite Aid Rx Discount Card
« Reply #3 on: October 26, 2008, 07:35 PM NHFT »

I am not belittling this program but...

I  give Rite-Aid my info, which I would normally give them when buying prescriptions from them, and they give me a discount. I always ask at this point, "Why? What's in it for Rite-Aid?" They get my info either way. What does the card give them that they don't already get from me? It costs Rite-Aid to administer this program. They must be getting something to offer a discount.

They can't sell your prescription information due to privacy laws. But they can sell your marketing information that you give them for the discount.
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Pat McCotter

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Re: Rite Aid Rx Discount Card
« Reply #4 on: October 27, 2008, 02:38 AM NHFT »

I am not belittling this program but...

I  give Rite-Aid my info, which I would normally give them when buying prescriptions from them, and they give me a discount. I always ask at this point, "Why? What's in it for Rite-Aid?" They get my info either way. What does the card give them that they don't already get from me? It costs Rite-Aid to administer this program. They must be getting something to offer a discount.

They can't sell your prescription information due to privacy laws. But they can sell your marketing information that you give them for the discount.


I thought this might be the case.

More sales?  People going there instead of Walgreens, etc,etc.


Yeah, but...Gloria pores through the sales flyers every week looking for the things we buy. No store loyalty here, just price driven.

Also, I think the Rite Aid Rx Savings Card isn't just for prescriptions...so they get your information that way and can track your purchases. 

Yeah, this is what got Katherine Albrecht started before RFID - http://www.nocards.org/.
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Lloyd Danforth

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Re: Rite Aid Rx Discount Card
« Reply #5 on: October 27, 2008, 08:30 AM NHFT »

Gloria is smarter than the average bear ;D
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PowerPenguin

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Re: Rite Aid Rx Discount Card
« Reply #6 on: October 27, 2008, 10:59 PM NHFT »

Benefits of loyalty programs for a company:

1. Market Research
2. Collectivize customers to buy from them vs the competition, even if prices are the same after discount. Discounts often are 'real', but sometimes the regular price at the competition can be the same or lower, depending on what the product is and what stores you're comparing.
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