New airline charges by weight

[Pat McCotter]

How much will your tickets be?
It depends on how much you and your luggage weigh. These masses will be combined and then turned into a price with our "Sliding Scale". If you and your luggage have a combined weight of less than 200 pounds, the cost savings is considerable-as high as sixty percent for domestic flights!

What is the "Sliding Scale"?
The "Sliding Scale" comes from the notion that each of us is responsible for the energy we use. There's nothing wrong with toting around a little extra mass-as long as you pay for it.

http://flyderrie-air.com/

[Kat Kanning]

You know that was a joke?

[Pat McCotter]

Yeeeesss!

Newspapers run ads about fake airline Derrie-Air
By DEBORAH YAO, AP Business Writer
Fri Jun 6, 3:19 PM ET

PHILADELPHIA - Derrie-Air has been exposed. Readers of The Philadelphia Inquirer and Philadelphia Daily News opened their papers Friday to see ads for a new airline called Derrie-Air, which purportedly charges passengers by the pound.

But the new carrier will never get off the ground. It's a one-day advertising campaign about a fake airline by Philadelphia Media Holdings, the papers' owner, and Gyro ad agency.

In light blue banners throughout the papers — as well as on their Web site, Philly.com — Derrie-Air cheerily trumpets its policy: The more you weigh, the more you pay. The ads direct readers to the Web site http://www.flyderrie-air.com.

Philadelphia Media Holdings spokesman Jay Devine said the goal is to "demonstrate the power of our brands in generating awareness and generating traffic for our advertisers, and put a smile on people's faces."

The company will track traffic to the Derrie-Air site. Devine said there's already buzz about the campaign on online blogs.

Visitors to the airline site learn that Derrie-Air is the world's only carbon-neutral luxury airline, and it justifies its fare policy by saying that it takes more fuel to move heavier objects. The carrier pledges to plant trees to offset every pound of carbon its planes release into the atmosphere.

Derrie-Air's sample rates range from $1.40 per pound to fly from Philadelphia to Chicago to $2.25 per pound to fly from Philadelphia to Los Angeles.

Those who scroll to the bottom of the home page find out the truth behind Derrie-Air.

A disclaimer labels the ad campaign "fictitious" and says it is designed "to test the results of advertising in our print and online products and to stimulate discussion on a timely environmental topic of interest to all citizens."

"In other words," it says, "smile, we're pulling your leg."